What Changed
Online Visibility
No dedicated website → indexed site at cdpliving.com
User Accessibility
Non-existent digital Info → Mobile-friendly, clear navigation and content
Lead Potential
Relied on word-of-mouth or in-person only → Prominent contact and tour scheduling options
What Was Broken
Before the project, Casa de la Paz had no dedicated website, leaving their services for safe, structured independent living largely invisible online. Potential residents (elderly and low-income individuals seeking stability) and referring partners had no easy way to learn about the program, view the home, or contact them, limiting outreach and trust-building in a competitive care space.
How We Fixed It
I implemented a straightforward, user-focused strategy: create a fast-loading, mobile-friendly single-site presence that highlights the home's welcoming environment, core services (transitional housing, community support, life skills), and clear path to independence. Emphasis was placed on empathy-driven copy, accessible navigation, and prominent calls-to-action for tours and contact.
What We Actually Built
A complete, static business website serving as the primary digital storefront. It features clear sections on services, the physical home in Tampa, resident journey steps, testimonials-style messaging, contact form integration, and 24/7 emergency info. These all optimize for a quick discovery and easy sharing with families or partners.