What Was Broken
Troy has a woodworking shop where he build furniture and custom home construction projects. He specializes in counter tops and tables. He is very passionate about what he does. He loves talking about wood, he could go on for hours about it.
He currently is booking mainly through Facebook. He is able to find a good source of customers but he is looking to grow beyond Facebook. He want to really turn this into a growing business.
He has a website that his girlfriend built for him. It is a simple bare-bones Wix landing page. The problem is that she is not a professional and Troy does not have the time to fiddle with it himself. He needs a better website that will help convert.
How We Fixed It
Our strategy with Troy was simple. We got on the phone with him and ironed out exactly what he was looking for in a website and what he wanted his brand to represent.
He already had a logo but it was more of a rough image so we were going to upgrade the resolution on it for him.
What We Actually Built
We first started with a landing page. He need copy that fit his brand voice and talks about his process for wood treatment. We used Real photos from his work so visitors can see that this isn’t some AI generated site and we also went into detail about different types of wood that he actually uses.